Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth, and hosted by Dani Buckley, VP/GM at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales enablement to the next level.
This episode features our own, Shawn Cook. Shawn is VP of New Business Sales at RollWorks as he discusses all things Account Based Marketing (ABM). Often, sales and marketing are each toiling away in their own departments, siloed off from one another while performing their day-to-day duties. But these teams will be working together much more, collaborating in order to target specific, high-target accounts.
Shawn doesn't really believe in “selling” in the traditional sense, but rather in facilitating buying processes and helping buyers to determine whether or not they should be in a buying process. Listen to the full episode below: