Interested in ABM software?
Looking for the best ABM software for your account based marketing? See why the RollWorks Account-Based Marketing Platform is proven to deliver over 5x the ROI of other account-based marketing platforms. We help B2B marketing and sales teams align, so they can reach key accounts and their goals.
RollWorks ABM software features
RollWorks ABM software allows you to leverage data and machine learning in order to identify your target accounts and engage them across channels —and of course, measure your impact. The data capabilities of our ABM software let you filter by multiple target account attributes including industry, company, department, revenue, and more to best-fit lists. Our highly targeted ABM programs let you layer in CRM and marketing automation data and reach the visitors you care about most.
With RollWorks, you can reach accounts across channels—at the right time, in the right place. With hyper-targeted reach and machine learning, you can focus your investments strategically to reach the specific people you care about—on any device and across multiple touch points. See how it works.
The B2B marketing landscape is complex and challenging. Our ABM platform works to identify, engage, and measure target accounts regardless of budget or ABM experience. Simply put: ’ll help you scale your marketing. Read more about our solutions.
Integrate marketing and sales tools to close deals faster
Our highly targeted ABM programs also let you layer in CRM and marketing automation data and reach the visitors you care about most. By connecting your CRM or MAP, our ABM software tools update marketing messages in systems of record as targets progress through your pipeline. That way, marketing and sales are aligned on messaging as target accounts move through the funnel.
Everything you need to know about ABM software
Account based marketing is popular for a reason. From startup to post-IPO sized companies, and everything in between, RollWorks helps B2B marketers reach the right audience at the right time. ABM’s highly targeted campaigns ensure you’re maximizing your marketing efforts by harnessing the power of data driven machine learning and marketing automation. Account-based marketing software like RollWorks, makes reaching and selling to high-value accounts easier than ever.
Here are some of the reasons why ABM software can help you:
1. Better targeting
A core part of ABM is improved efficiency in building high-fit target account lists. ABM gives teams the tools they need to identify key target accounts with the best chance of turning into customers.
2. Better reach
Whether they’re aware or unaware, ABM software helps you reach accounts wherever they are across the web. With specific audiences identified, ABM software can then help you personalize and tailor your messages to each audience. ABM takes personalization to the next level by developing content based not only on accounts, but also based on where they are in the buyer’s journey. These personalization efforts help marketing and sales better collaborate and effectively message those accounts.
3. Faster sales cycles and more revenue
Faster sales cycles and more revenue are another, if not the most important, benefit of ABM. By knowing which accounts to focus on and to put your budget behind, less time and money is wasted moving accounts through the pipeline. Maximizing the value and return on your investments from your marketing campaign efforts is what makes ABM every marketer’s secret weapon.
4. Marketing and sales alignment
ABM requires marketing and sales teams to work closely together to identify target accounts, develop a multi-touch messaging strategy, and monitor campaign progress. Additionally, teams use the same account-based analytics to measure the effectiveness and impact of campaigns. By knowing the results of each individual ABM campaign component, you can build and adjust more effective campaigns to lead to more revenue.
ABM is the next level of B2B marketing focused on driving high-value demand.
Want to learn more about RollWorks ABM?