Choreograph a high-ROI account-based campaign
No matter your ABM readiness, we can help with your account-based strategy.
Turn prospects into customers
RollWorks does more than serve ads. While B2B marketing can be complex, we're here with an account-based platform that helps you do it all. Confidently grow revenue—no matter your ABM readiness.
Identification
Identify your ideal customer profile and target accounts.
Engagement
Engage your accounts (even without a target account list).
Measurement
Measure the effectiveness of your programs.
Identification Solution
Find your biggest fans
Identify your ideal customer profile, target accounts, and key buyers.
Use your data, plus ours to advance your account-based programs, validate targets, and uncover new opportunities:
ICP Insights—Become more account-based by defining your ICP using existing data.
Target Account Selection—Advance your account-based strategies by building a target account list.
Contact Selection—Reach the key decision makers at target accounts (and not those in unrelated roles).
Engagement Solution
Tango with your target accounts
Engage high-fit accounts (even without a target account list) with advertising and SDR emails.
We can help you run lead-generation and highly targeted ABM programs:
Account-Based Ads—Pinpoint your audiences online and bring traffic to your site.
Retargeting Ads—Bring traffic back to your site for conversion. Layer in CRM and marketing automation lists and reach the visitors you care about most.
Personalized Ads—Serve highly relevant ads with dynamic messages.
Sales Automation—Automate emails from your reps with triggered follow-ups to increase your connect rate.
measurement Solution
Score with your B2B marketing
Measure the effectiveness of your ABM programs in our dash or directly within your CRM or marketing automation platform:
Campaign and Engagement Metrics—Track spend, impressions, clicks, conversions and more.
CRM and Marketing Automation Connectors—See performance data directly in Salesforce, Marketo, or Hubspot.
Take the lead with RollWorks today
The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.