Scale your account-based campaigns
No matter your ABM readiness, our ABM solutions can help with your account-based strategy.
Turn prospects into customers
We do more than serve ads. While B2B marketing is complex, our account-based platform helps do it all. With RollWorks, grow revenue confidently compared to other ABM vendors—no matter your ABM readiness.
Identification
Identify your ideal customer profile and target accounts.
Engagement
Engage your accounts (even without a target account list).
Measurement
Measure the effectiveness of your programs.
Identification Solution
Find your biggest fans
Identify your ideal customer profile, target accounts, and key buyers.
Use your data, plus ours to advance your account-based programs, validate targets, and uncover new opportunities:
ICP Insights—Become more account-based by defining your ICP using existing data.
Target Account Selection—Advance your account-based strategies by building a target account list.
Contact Selection—Reach the key decision makers at target accounts (and not those in unrelated roles).
Engagement Solution
Tango with your target accounts
Engage high-fit accounts (even without a target account list) with advertising and SDR emails.
Our solution can help you run lead-generation and highly targeted ABM programs:
Account-Based Ads—Pinpoint your audiences online and bring traffic to your site.
Retargeting Ads—Bring traffic back to your site for conversion. Layer in CRM and marketing automation lists and reach the visitors you care about most.
Personalized Ads—Serve highly relevant ads with dynamic messages.
Sales Automation—Automate emails from your reps with triggered follow-ups to increase your connect rate.
measurement Solution
Score with your B2B marketing
Measure the effectiveness of your ABM programs in our dash or directly within your CRM or marketing automation platform:
Campaign Analytics—Track spend, impressions, clicks, conversions and more at an ad campaign level.
NEW Account-Based Dashboard—Track campaign impact across your account-based program with metrics on engagement, lift, new influenced opportunities, and influenced revenue.
Sales Automation Reporting—Review the results of your sales automation email sequences with detailed reporting broken out by campaign and sales reps.
CRM and Marketing Automation Connectors—See performance data directly in Salesforce, Marketo, or Hubspot.
Get started with RollWorks today
The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.