Thanks for checking out our webinar

First Name
Last Name
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Enjoy the video!
Error - something went wrong!

Small Teams, Big ABM Impact

Can ABM work for SMB? Absolutely! In a challenging B2B marketing landscape, ABM is a strategy savvy small businesses need. For many SMBs budgets and resources are often tight, which is why ABM is a cost and resource efficient strategy. By focusing on precision targeting, ABM allows SMB to use their marketing and sales resources more efficiently and effectively. So what are the best ways for SMB to utilize ABM, and how should you get started?

Devon Watts, Sr. Director of Corporate Marketing, RollWorks and Hannah Shain, Director of Marketing, SmartBug discussed the essentials of a SMB ABM strategy. They deep dived into the importance of audiences, tailored ABM tactics and how to measure it all. 

Key takeaways include: 
- How to use ABM for improved marketing ROI
- How to build out your ABM audience (with a handy template to help you)
- How to measure the success of your ABM efforts

About the Author

Katie Dunn, Demand Generation Manager

An event and demand gen marketing guru who drives all things demand at RollWorks.

More Content by Katie Dunn, Demand Generation Manager
Previous Article
ABM for Small Teams with RollWorks, LinkedIn & HubSpot

Next Video
Reach to Revenue: 15 ABM Use Cases in 15 Minutes
Reach to Revenue: 15 ABM Use Cases in 15 Minutes

15 tried-and-proven ABM plays to create awareness, provide air cover for outbound, drive conversions and op...

20 Plays. 20 Days.

Sign Up Now