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Is the MQL Dead? Should it Be?

July 11, 2023

Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not.

During the webinar, we'll get into:

⚡A deep dialogue around signals and what to focus on ⚡If thought leaders killed the lead - what did they give us instead? ⚡Will we ever stop arguing about leads being dead? ⚡The role of account-based marketing as an alternative to lead generation ⚡How to incorporate lead generation into your own marketing strategies, and pitfalls to avoid

The panel experts will offer their perspectives on these topics and more, sharing their experiences and insights. You’ll leave with a better understanding of the current state of lead generation and its potential for driving business growth.

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