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ABM on Fire: Using Data to Ignite Your Growth

April 27, 2023

In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline and materially impact revenue for their organizations. But account-based experiences are only as strong as the data that fuels them.To navigate compounded economic challenges, businesses need acquisition strategies built on a strong customer-centric data foundation.

In this fireside chat, RollWorks’ President Mihir Nanavati and Postal’s Founder/CEO Erik Kostelnik will share how they built data-driven businesses that infuse customer obsession throughout the go-to-market strategy and the tactics today’s marketers can’t afford to ignore.

Join them as discuss:

  • How to harness data to navigate ongoing buyer change and longer sales cycles to fuel growth

  • Why a strong data foundation enables marketing and sales teams to systemize offline engagement and target high-quality prospects effectively

  • How to capture more revenue by making strategic shifts in your marketing approach now

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