Katie Dunn, Demand Generation Manager

An event and demand gen marketing guru who drives all things demand at RollWorks.

  • Quarantini Recipe

    Quarantini Recipe

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  • 40 Days and 40 Nights Without Events: How One Event Marketer Did It

    40 Days and 40 Nights Without Events: How One Event Marketer Did It

    Typically, you give up vices for lent. This year, things went a little differently and a core part of my job had to take a break. Here's what I learned.

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  • SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.

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  • Playing with FIRE at Marketo Summit is a good thing?

    Playing with FIRE at Marketo Summit is a good thing?

    “First they ignore you, then they laugh at you, then they join you.” Whether it’s a small upstart  fighting for...

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  • The ultimate checklist for all things ABM

    The ultimate checklist for all things ABM

    What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well, there’s a lot....

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  • 18 Expert ideas on how to do ABM better

    18 Expert ideas on how to do ABM better

    ABM, or account-based marketing, is a tricky subject that frequently gets misinterpreted as the end all and be all of...

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