Katie Dunn, Demand Generation Manager

An event and demand gen marketing guru who drives all things demand at RollWorks.

  • How to Unite Marketing and Sales for Good

    How to Unite Marketing and Sales for Good

    Organizations with tightly knit marketing and sales teams not only grew more revenue, they also generated almost 50 percent of those sales from marketing pipeline. Want the same?

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  • Quarantini Recipe

    Quarantini Recipe

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  • 40 Days and 40 Nights Without Events: How One Event Marketer Did It

    40 Days and 40 Nights Without Events: How One Event Marketer Did It

    Typically, you give up vices for lent. This year, things went a little differently and a core part of my job had to take a break. Here's what I learned.

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  • SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.

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  • Playing with FIRE at Marketo Summit is a good thing?

    Playing with FIRE at Marketo Summit is a good thing?

    “First they ignore you, then they laugh at you, then they join you.” Whether it’s a small upstart  fighting for...

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  • The ultimate checklist for all things ABM

    The ultimate checklist for all things ABM

    What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well, there’s a lot....

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  • 18 Expert ideas on how to do ABM better

    18 Expert ideas on how to do ABM better

    ABM, or account-based marketing, is a tricky subject that frequently gets misinterpreted as the end all and be all of...

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