Katie Dunn, Demand Generation Manager

An event and demand gen marketing guru who drives all things demand at RollWorks.

  • 2021: What's Working in B2B Demand Gen47:27

    2021: What's Working in B2B Demand Gen

    Jessica Piccolotto, Sr. Manager of Growth Marketing at Uberflip, and Jodi Cerretani, Sr. Director of Demand Generation at RollWorks, spilled the real answers on what’s working to drive demand in 2021.

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  • Small Teams, Big ABM Impact45:07

    Small Teams, Big ABM Impact

    Can ABM work for SMB? Absolutely! RollWorks & SmartBug discussed the essentials to any SMB ABM strategy.

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  • 5 Personalization Mistakes to Avoid37:47

    5 Personalization Mistakes to Avoid

    RollWorks and ON24 will show you five simple ways to approach personalization to maximize outcomes.

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  • Building Martech Stacks with Scott Brinker and Robin Bordoli1:01:20

    Building Martech Stacks with Scott Brinker and Robin Bordoli

    Join two major influencers in martech — Scott Brinker, Chief Martech and VP of Platforms at HubSpot, and Robin Bordoli, CEO of NextRoll and President of RollWorks

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  • Operationalize Your ABX Strategy with a Winning Tech Stack28:11

    Operationalize Your ABX Strategy with a Winning Tech Stack

    With BetterCloud’s Marketing Ops, Demand Gen, and Sales teams in tight, lock-step, they were able to operationalize their digital, direct mail, and overall ABM strategy through a robust tech stack.

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  • Getting Intentional with Intent42:55

    Getting Intentional with Intent

    Join RollWorks, Ascend2, and Bombora as we cover the challenges that come along with intent data.

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  • The ABMified Demand Engine – How One Small Team Unlocked Big Team Growth1:09:12

    The ABMified Demand Engine – How One Small Team Unlocked Big Team Growth

    Small marketing teams dealing with tighter resources and higher expectations. Learn how to “ABMify” what B2B Marketers are already doing to make their demand gen work better for them.

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  • How to Unite Marketing and Sales for Good

    How to Unite Marketing and Sales for Good

    Organizations with tightly knit marketing and sales teams not only grew more revenue, they also generated almost 50 percent of those sales from marketing pipeline. Want the same?

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  • Quarantini Recipe

    Quarantini Recipe

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  • 40 Days and 40 Nights Without Events: How One Event Marketer Did It

    40 Days and 40 Nights Without Events: How One Event Marketer Did It

    Typically, you give up vices for lent. This year, things went a little differently and a core part of my job had to take a break. Here's what I learned.

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  • SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.

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  • Playing with FIRE at Marketo Summit is a good thing?

    Playing with FIRE at Marketo Summit is a good thing?

    “First they ignore you, then they laugh at you, then they join you.” Whether it’s a small upstart  fighting for...

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  • The ultimate checklist for all things ABM

    The ultimate checklist for all things ABM

    What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well, there’s a lot....

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  • 18 Expert ideas on how to do ABM better

    18 Expert ideas on how to do ABM better

    ABM, or account-based marketing, is a tricky subject that frequently gets misinterpreted as the end all and be all of...

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