Thanks for checking out our webinar!

First Name
Last Name
Company Website
Phone Number
You are opting-in to NextRoll, Inc. ("RollWorks") email communications. Don't worry - we'll handle your data with care, and you can unsubscribe any time.
I agree
I consent to receive communications from RollWorks, and understand that I can unsubscribe at any time by contacting the sender. If applicable, I consent to having my personal information transferred out of the EEA, Switzerland, and/or the UK to the USA
Enjoy the video!
Error - something went wrong!

ABM Tech Talks: RollWorks' Identification Solution

June 19, 2019 Caroline Van Dyke

Are you among the many account-based marketers running with mixed confidence around the precision and accuracy of your target account list? You’re not alone. TOPO found that 29% of companies said target account selection was a top challenge for their account-based programs.

With the power of your data and ours, marketers can choose the right target accounts and reach more contacts—helping you win more accounts. We’ll show you how to use RollWorks’ latest Identification Solution capabilities to build the strong foundation you need to excel at your account-based programs. In this webinar, RollWorks’ Product Manager, Mark Miller and Senior Product Marketing Manager, Vandana Mehra will take a deep dive into:

  • Why building a strong ideal customer profile (ICP) and target account list can either make or break your ABM efforts
  • How RollWorks’ tech stack of ICP Insights, Target Account Selection, and Contact Data sets account-based marketers up for success
  • Use cases of RollWorks’ Identification Solution and how it can help marketers propel ABM to the next level

About the Author

Caroline Van Dyke

Content @ RollWorks

Follow on Linkedin More Content by Caroline Van Dyke

No Previous Videos

Next Video
 Building your Demand Gen Team for ABM
Building your Demand Gen Team for ABM

How to Build Your Demand Gen Team for ABM

Close B2B deals faster with RollWorks