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Building your Demand Gen Team for ABM

The benefits of account-based marketing (ABM) within your demand-generation strategy are considerable—by getting as many engaged, qualified accounts as possible, your conversion rate will increase and you'll find that marketing and sales are (gasp!) more aligned.

Sounds great, doesn't it? But how do you even find the resources to make it happen?

Join Jessica Cross, Manager of Demand Generation at RollWorks, as she explains how to build your demand-generation team to best carry out an ABM program.

No matter the size of your marketing team, you'll learn:

  • The types of marketers you should look out for when you build your team
  • How to structure your team so everybody has an account-based lens
  • How to coordinate demand generation and ABM efforts

About the Author

Jodi Cerretani, Director of Demand Gen

Director of Demand Gen

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