×

Thanks for checking out our webinar!

First Name
Last Name
Company Website
Phone Number
Country
You are opting-in to NextRoll, Inc. ("RollWorks") email communications. Don't worry - we'll handle your data with care, and you can unsubscribe any time.
I agree
I consent to receive communications from RollWorks, and understand that I can unsubscribe at any time by contacting the sender. If applicable, I consent to having my personal information transferred out of the EEA, Switzerland, and/or the UK to the USA
Enjoy the video!
Error - something went wrong!

Building a Target Account List for Account-Based Success

September 26, 2019 Caroline Van Dyke

Creating, prioritizing, and managing a target account list is one of the biggest challenges faced by account-based teams. Not getting it right has some serious implications—wasted budgets and missed revenue.

Watch TOPO senior analyst Eric Wittlake and RollWorks VP of marketing Jennifer Toton as they reveal the best tactics to build a successful target account list, as well as how to align internal expectations around outcomes.

  • Learn why strong target account selection is essential for a smart account-based strategy.
  • Hear how we use machine-learning technology to build custom predictive models that create, prioritize, and manage lists.
  • See how target account lists help align sales and marketing teams to run coordinated account-based plays.

About the Author

Caroline Van Dyke

Content @ RollWorks

Follow on Linkedin More Content by Caroline Van Dyke

No Previous Videos

Next Video
ABM Tech Talks: RollWorks' Identification Solution
ABM Tech Talks: RollWorks' Identification Solution

Close B2B deals faster with RollWorks

REQUEST A DEMO