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Building a Target Account List for Account-Based Success

September 26, 2019 Caroline Van Dyke, Content Lead

Creating, prioritizing, and managing a target account list is one of the biggest challenges faced by account-based teams. Not getting it right has some serious implications—wasted budgets and missed revenue.

Watch TOPO senior analyst Eric Wittlake and RollWorks VP of marketing Jennifer Toton as they reveal the best tactics to build a successful target account list, as well as how to align internal expectations around outcomes.

  • Learn why strong target account selection is essential for a smart account-based strategy.
  • Hear how we use machine-learning technology to build custom predictive models that create target account, prioritize, and manage lists.
  • See how target account lists help align sales and marketing teams to run coordinated account-based plays.

About the Author

Caroline Van Dyke, Content Lead

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

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