For impact-oriented marketers, measuring the effectiveness of your ABM efforts can be, well, challenging — but it's not impossible. To help show you how, Devon Watts, Sr. Director of Corporate Marketing and Allison Dyer, Principal Account Manager at RollWorks will share how best to measure your ABM programs.
During our session DGR’s Buyer Insights and Intelligence Series you’ll get:
1. A list of must-measure ABM metrics
2. Examples of effective ABM measurement strategies
3. An ABM reporting template to help get you started
Get your missing reporting template here.