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Back to Marketing School: From Click to Customer

November 1, 2018

Week 5 of 7 of the Back to Marketing School Webinar Series. Check out the rest of the courses here.


In a recent study across industries, WordStream found that the best marketers were converting more than 11.5% of their visitors. Meanwhile, average marketers were converting just 2-3%.

The journey a buyer needs to take from an ad to a landing page—and then to a conversion—is a long one full of potholes along the way.

In this class, we’ll show you best practices to optimize three of the most important stages in any sales cycle: your ads, your landing pages, and your sales outreach.

You’ll learn:

  • How to optimize ads, landing pages, and outreach to close more deals
  • How to use customization to boost your ad click-through rates

  • How to optimize your landing pages using A/B testing and heatmaps

  • How to enable your sales team to follow up with marketing leads in under five minutes

Guest Lecturers: Instapage and Outreach

Previous Video
Back to Marketing School: Precision Ad Targeting 201
Back to Marketing School: Precision Ad Targeting 201

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Back to Marketing School: Account Engagement Essentials
Back to Marketing School: Account Engagement Essentials

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