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Back to Marketing School: From Click to Customer

November 1, 2018

In a recent study across industries, WordStream found that the best marketers were converting more than 11.5% of their visitors. Meanwhile, average marketers were converting just 2-3%.

The journey a buyer needs to take from an ad to a landing page—and then to a conversion—is a long one full of potholes along the way.

In this class, we’ll show you best practices to optimize three of the most important stages in any sales cycle: your ads, your landing pages, and your sales outreach.

You’ll learn:

  • How to optimize ads, landing pages, and outreach to close more deals
  • How to use customization to boost your ad click-through rates

  • How to optimize your landing pages using A/B testing and heatmaps

  • How to enable your sales team to follow up with marketing leads in under five minutes

Guest Lecturers: Instapage and Outreach

Previous Video
Back to Marketing School: Precision Ad Targeting 201
Back to Marketing School: Precision Ad Targeting 201

In this webinar, we’ll show you how to hone in your ad targeting so that you speak to the people most inter...

Next Video
Back to Marketing School: Account Engagement Essentials
Back to Marketing School: Account Engagement Essentials

In this webinar, we’ll show you how to measure, track, and take action on your engagement metrics so that y...

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