Thanks for checking out our webinar!

First Name
Last Name
Company Website
Phone Number
You are opting-in to RollWorks (a division of NextRoll, Inc.) marketing communications. We value your privacy and you can learn all about our data collection practice here. Don't forget, you can unsubscribe any time.
I agree
I consent to receive marketing communications from RollWorks, a division of NextRoll, Inc.. If applicable, I also consent to having my personal information transferred out of the EEA, Switzerland, and/or the UK to the USA.
Enjoy the video!
Error - something went wrong!

Back to Marketing School: Account Engagement Essentials

October 25, 2018

It’s no secret that B2B sales take a notoriously long time to close—with most B2B deals taking six to 24 months! And while a lot of marketers toss the word “engagement” around, Engagio is the one B2B company that has stepped up to actually quantify what engagement really means.

In this class, we’ll show you how to measure, track, and take action on your engagement metrics so that you can evaluate how marketing is affecting sales across the whole buyer journey.

You’ll learn:

  • How to create and measure engagement at target accounts
  • How to move from lead-centric to account-centric marketing

  • How to properly track the engagement of your target accounts across the entire funnel

  • How to deliver account insights to your sales team that they’ll actually use


Guest Lecturer: Engagio

Previous Video
Back to Marketing School: From Click to Customer
Back to Marketing School: From Click to Customer

In this webinar, we’ll show you best practices to optimize three of the most important stages in any sales ...

Next Video
Back to Marketing School: Customizing the Content Experience
Back to Marketing School: Customizing the Content Experience

In this webinar, we show you how to make the most of your content by improving the content experience. We'l...

Close B2B deals faster with RollWorks