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Back to Marketing School: Precision Ad Targeting 201

November 8, 2018

Week 6 of 7 of the Back to Marketing School Webinar Series. Check out the rest of the courses here.


Forrester recently found that only 0.75% of leads actually result in sales.

While most marketers are just focused on getting more leads, top-performing marketers know that it’s about finding quality leads. In this class, we’ll show you how to hone in your ad targeting so that you speak to the people most interested in what you have to offer.

You’ll learn:

  • Customize your ads to reach the right people (and get higher returns)
  • How to use firmographic targeting to segment your marketing efforts

  • How to create customized ads to improve click-through rates

  • How to choose between cookie-based vs. IP-based targeting

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Back to Marketing School: Account Based Measurement
Back to Marketing School: Account Based Measurement

B2B marketing analyst firm TOPO will cover the most important metrics to look for in your ABM strategy. Thi...

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Back to Marketing School: From Click to Customer
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