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N.A.W. (Not Another Webinar): How to Revive a Fatigued Channel + Fight Burnout

September 12, 2023 Caroline Van Dyke, Head of Content

More than half of marketers we've interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives?

We’re here to help you revive a fatigued channel and give your follow-up strategy a flash of inspiration. We’ll let you in on:

  • What the state of webinar burnout really is for marketers (hint: the majority of marketers we spoke to are really just in it for the recording)
  • Why the philosophy of ‘attendance is queen’ just won’t work in today’s climate and how to reframe your approach 
  • Tips and tricks to break down webinar engagement to build topic-centric nurtures and sales follow-up that keeps conversations burning

Get your free copy.

About the Author

Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

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