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N.A.W. (Not Another Webinar): How to Revive a Fatigued Channel + Fight Burnout

More than half of marketers we've interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives?  

We’re here to help you revive a fatigued channel and give your follow-up strategy a flash of inspiration. We’ll let you in on:

  • What the state of webinar burnout really is for marketers (hint: the majority of marketers we spoke to are really just in it for the recording)
  • Why the philosophy of ‘attendance is queen’ just won’t work in today’s climate and how to reframe your approach 
  • Tips and tricks to break down webinar engagement to build topic-centric nurtures and sales follow-up that keeps conversations burning

Get your free copy.

About the Author

Caroline Van Dyke, Senior Content Marketing Manager

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

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