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N.A.W. (Not Another Webinar): How to Revive a Fatigued Channel + Fight Burnout

More than half of marketers we've interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives?  

We’re here to help you revive a fatigued channel and give your follow-up strategy a flash of inspiration. We’ll let you in on:

  • What the state of webinar burnout really is for marketers (hint: the majority of marketers we spoke to are really just in it for the recording)
  • Why the philosophy of ‘attendance is queen’ just won’t work in today’s climate and how to reframe your approach 
  • Tips and tricks to break down webinar engagement to build topic-centric nurtures and sales follow-up that keeps conversations burning

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About the Author

Caroline Van Dyke, Content Lead

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

Follow on Linkedin More Content by Caroline Van Dyke, Content Lead
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