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Marketing Technology Implementation: From the B2B Perspective

Effective marketing technologies should extend the capabilities of the team and strategy behind them. B2B marketers are faced with the lofty challenge of determining which tools will align best with their needs while integrating seamlessly into an existing martech stack to ensure optimal performance.

But how are B2B marketers up-leveling their marketing technology to meet business goals?

To help you answer this question, RollWorks, in partnership with Ascend2, fielded the Marketing Technology Implementation Survey. 

Our report, Marketing Technology Implementation from the B2B Perspective, exclusively represents the opinions of marketers responding to the survey whose businesses operate in the B2B marketing and sales space. 

 

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