RollWorks is the End-to-End ABM Platform Proven to Drive Up to 5X ROI Compared to Other B2B Lead Generation Companies

Identification Solution

Identify your ideal customer profile, target accounts, and key buyers.

Use your data, plus ours to build the foundation for your account-based marketing programs via:

  • ICP Insights—Become more account-based by defining your ICP using firmographic attributes based on your website traffic.

  • Target Account Selection—Build a new target account list, or optimize an existing one using our robust account database.

  • Account Intent—Discover and engage with key decision makers at target accounts who are actively in-market for products like yours.

Run lead-generation and highly targeted ABM programs with the RollWorks Engagement Solution
Engagement Solution

Engage high-fit accounts through multi-channel (display, video, social, and email) campaigns.

Build and execute targeted and personalized ABM programs at scale through:

  • Account-Based Ads—Build domain and firmographic based audiences to drive traffic from the personas you care about at key accounts.

  • Retargeting—Drive users back to your site for continued engagement. Target CRM and marketing automation lists to reach the visitors you care about most.

  • LinkedIn Advertising—Amplify your ABM strategy by leveraging LinkedIn Ads to reach your target audience where they spend their time.

  • Personalized Ads—Serve highly relevant ads enhanced with dynamic messaging.

  • Sales Automation—Automate emails from your sales reps with triggered follow-ups to increase coverage.

Account-based marketing
Measurement Solution

Measure the effectiveness of your ABM programs in our dash or within your system of record:

  • Sales Insights—Keep your sellers informed of spiking engagement from their owned accounts through daily email notifications.

  • Account-Based Dashboard—Track campaign impact across your account-based program with metrics on engagement, lift, and influenced opportunities and revenue.

  • Sales Automation Reporting—Review the results of your sales automation emails with detailed reporting broken out by sequence and sales reps.

  • Bi-Directional CRM and Marketing Automation Integrations—See performance data directly in Salesforce, Marketo, or Hubspot.

Measuring the effectiveness of ABM programs with the RollWorks Measurement Solution

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Hundreds of customers depend on the RollWorks Account-Based Platform

black baud
pay scale
coupa
pendo
dialpad
oracle + dyn
personify
aircall
zoom
SherWeb
icertis
transpay
 
pantheon
digital guardian
 

Frequently Asked Questions

What to look for in a B2B Lead Generation company

Q: How do I determine which B2B Lead Generation tactics are right for my business?

A: All businesses are different, and the tactics that work for some may not work for all. But one thing is certain for all B2B companies, driving leads and engagement is key to creating revenue and customers for your brand. From advertising, sales automation and email marketing, to field events, conferences and webinars, there are tons of inbound marketing tactics and channels that a platform like RollWorks can run or assist with in delivering value to your prospects. More importantly, RollWorks can help drive the leads you are actually looking for. Here at RollWorks, we like to believe that the effective B2B Lead Generation comes in the form of ABM (account-based marketing).

Q: How is ABM different from traditional B2B lead generation?

A: ABM is different from traditional B2B lead gen in the sense that traditional lead gen tactics often involve spraying and praying your offers to the largest audience possible in hopes that you will get as many leads as possible in the hopes that your sales team converts them. It becomes mostly about the quantity of leads you can drive in a given period. On the contrary, with ABM, you will work alongside your sales team and utilize a data-driven approach to determine who the ideal accounts and buyers within those accounts are that are the best fit for your products and services.

Q: What differences are to be expected when running ABM versus traditional lead generation tactics?

A: Pivoting to an account-based marketing and sales strategy requires a fair amount of work upfront in order to build a foundation of data to power your campaigns. Also, it is important to note that ABM shouldn’t replace your entire strategy, rather it should be a way to be more efficient in your ability to align and dedicate resources towards focused programs. When shifting to ABM, you will certainly begin to see a drop in volume of leads, but the idea is that the leads you do drive are the most qualified leads possible from accounts that your sales team is actively pursuing. Qualified appointment setting for sellers will increase, and conversion rate from lead to opportunity will as well.

Moving towards ABM also means you are looking at account level engagement, pipeline from target accounts, and deal size and speed rather than purely responses, MQLs, and SQLs. With this in mind, buy-in from leadership and executives is necessary before considering ABM tools to support your B2B lead gen efforts. Luckily, here at RollWorks we have a team of experts that are here to help you get that buy in by planning, aligning, and eventually building and executing campaigns. However, putting in the groundwork to get buy-in is the first step. Check out our blog post to get tips on how to start the conversation with your leadership and executive teams.

More Frequently Asked Questions

What types of B2B lead generation services does RollWorks offer?

A: The foundation of any B2B lead generation or ABM strategy should be data. Understanding who is coming to your website, who is interested in the solutions you offer, which companies are a good fit for your business model, etc are key to driving the right impact.

If you don’t have the tools or processes in place to get an understanding of the above, RollWorks is here to help. Our Identification Solution is one of three pillars of our platform. This solution, powered by deep partnerships with B2B data providers as well as our own proprietary data helps you understand the firmographic composition of your website traffic. Once you understand your web visitors, you can upload and use data about your current customers in the platform to build a list of accounts that are similar to your customers that have been scored, guaranteeing efficient program targeting.

From there, you can leverage the RollWorks B2B contact database to build lists of contacts at target accounts to engage with via sales automation emails, as well as execute social media advertising, video advertising and highly targeted display advertising campaigns with robust reporting.

Q: Is shifting to ABM going to be expensive for my business?

A: This is a question that comes up a lot and contrary to the belief of many, not all ABM solutions are expensive. RollWorks is on a mission to level the playing field for companies trying to transform from leveraging traditional B2B lead generation companies to executing ABM programs at scale. We have created flexible and affordable packages that can align to both your budget and ABM readiness. Be sure to check out our pricing page for an idea of what our packages consist of and cost.

Q: Can an ABM platform fit into my existing technology stack?

A: Most ABM solutions make an effort to build integrations with the systems of record you already trust like marketing automation and CRM (customer relationship management) platforms. That is no different at RollWorks. In fact, we take a partner first approach when it comes to building out our product. In order to be truly effective the technology and systems you use have to talk to and work with each other to create the best experiences and deliver the most insightful data for your team to leverage and report on. We connect with several systems such as Marketo, Salesforce, Hubspot, LinkedIn, Opensense, and have several APIs that can be leveraged by other platforms if needed.

RollWorks is a leader in Cross-Channel Advertising on G2 RollWorks is a leader in Cross-Channel Advertising on G2 RollWorks is a leader in Account-Based Orchestration Platforms on G2
SamK

Fantastic platform and even better team

“The targeting we're able to get to with our campaigns is unparalleled. Between looking at intent based on pages viewed, layering in in-house marketing/CRM data, and RollWorks' proprietary AI, I'm confident our ads are being shown to the correct people.” —Sam Kuehnle, Team Lead, Digital Marketing at Blackbaud

MarkH

Cost-effective way to target specific company and more

“The ability to provide specific target companies to deliver ads is key for us. Integration with Salesforce gives us the ability to specify different accounts that we either want to target or exclude, and the integration allows this to happen automatically as statuses change in our Salesforce instance for different accounts. Beyond the Rollworks interface itself, the account team is invaluable in helping you get going quickly and to help you optimize your campaigns to reach your goals.” —Mark Halliday, Director of Demand Generation, ExaGrid Systems

MeganK

Great experience with RollWorks

“We're able to closely target key accounts, saving from wasted spend. RollWorks has been key for getting in front of target accounts, nurture existing leads, and retarget our existing customers. The customer support is fantastic, offering us feedback on how to improve our existing campaigns and further maximize our ROI. We've also started to integrate RollWorks data into our attribution software, providing great insight into how RollWorks combines with other channels to drive pipeline.” —Megan Kratzman, Director of Demand Generation, Pana

Jess Bahr

It's like doubling your demand gen team without hiring more people

“Rollworks has helped us reach and penetrate accounts that we've been struggling for years through their lead locator product, and help provide clarity into the effectiveness of advertising at each stage in the funnel through their accelerator program.” —Jess Bahr, Director of Growth Marketing, NS1

We hope that you’ve found the information above useful and are now feeling more confident in learning more about how RollWorks can be the only B2B lead generation company you need to work with.

Get started with RollWorks today

The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.

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