RollWorks is now AdRoll ABM. Same trusted tool, refreshed name and look. LEARN MORE

Why Choose RollWorks?

Unlock Precision to Drive Pipeline and Revenue.

RollWorks helps businesses generate pipeline, speed up sales cycles, and drive revenue by connecting account-based insights with multi-channel advertising and outreach. With real-time AI-powered insights, teams can identify high-fit accounts, build brand awareness, and stay top of mind throughout the buyer journey. Proven to deliver measurable results, RollWorks enables marketing and sales to act on the right opportunities at the right time.

Elevate your marketing game

Discover excellence in action

Efficiency Over Everything:
The Future of B2B Marketing

Digital marketing is evolving, but are your strategies keeping up?

Today’s market is dynamic, and the broad targeting and one size fits all offers and activations approach is a recipe for drained budgets and disappointing dashboards.

The result? Marketing dollars tossed into the sea of sameness, hoping for a bite, only to catch what you can’t convert.

 

Marketers today face the challenge of driving greater demand and proving ROI throughout the entire buyer journey—all while managing fewer resources.

  • trophy iconFocusing on high-fit accounts allows teams to prioritize those most likely to convert.
  • graph iconBy leveraging real-time insights, campaigns can be optimized dynamically, ensuring marketing and sales are aligned to act on the right opportunities at the right time.
  • target iconPrecise targeting transforms campaigns into revenue-accelerators, delivering measurable business impact.

Amplify Your Impact with Marketing That Delivers.

Account-Based Marketing (ABM) and Account-Based Advertising (ABA) are essential for engaging high-fit accounts, driving pipeline growth, and generating revenue.

ABM unifies marketing, sales, and revenue teams around a shared goal—closing more deals. Meanwhile, ABA increases brand awareness and engages key accounts with precision.

RollWorks combines the insights of ABM with the reach of ABA, aligning marketing and sales to turn targeted engagement into pipeline and revenue.

The RollWorks Difference

We help transform marketing into measurable growth. With expertise in multi-channel advertising, AI-powered insights from InIQ, and intuitive tools, RollWorks enables teams to turn opportunities into revenue. Designed for efficiency and ease of use, our platform empowers teams to achieve real business results, maximizing impact and ROI.

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Unmatched Ease of Use

RollWorks simplifies the shift to an account-based approach, helping lean teams execute sophisticated strategies with ease. Our tools are designed to remove complexity and get started quickly, enabling marketers to focus on what matters- driving pipeline and growing revenue.

Data That Makes A Difference

Reliable insights are essential to engaging the right buyers and making revenue-driving decisions. RollWorks delivers data-driven intelligence that helps target high-fit accounts, identify key opportunities, and determine the best time to act.

By analyzing billions of data points across over 99% of the open web, RollWorks helps businesses stay ahead of buyer behavior and optimize strategies for superior results.

Insights That Drive Journeys

Unlock the full story of your key accounts. RollWorks aligns your teams around a unified mission, turning every marketing and sales effort into growth.

Decision-Making, Refined

Transform data into action. With RollWorks, your decisions are data-backed, ensuring every move you make is precise and impactful.

AI-Driven Targeting

Predict, then act. RollWorks’ AI gives you the foresight to personalize and perfect your account approach, ensuring relevance at every touchpoint.

Unified Account Intelligence

Harmonize your sales and marketing with RollWorks. Our platform unites your efforts, focusing on converting prospects into loyal brand champions.

Advanced Contact Insights

See deeper into your accounts. RollWorks offers advanced insights, giving you the clarity to market smarter, sell faster, and serve better.

Premium Performance at an Affordable Cost

Executing a successful ABM strategy shouldn’t be complicated or costly. RollWorks empowers businesses to drive results and grow revenue without overstretching budgets. Our solution integrates seamlessly into existing tech stacks, allowing revenue teams to focus on what truly matters—delivering measurable results and achieving business goals.

From onboarding to strategy optimization, dedicated account teams are there every step of the way, ensuring maximum impact, ROI and long-term success.

See Pricing
RollWorks Account-Based Marketing
RollWorks Account-Based Advertising

Goal: To Align with GTM Teams to improve revenue efficiency.

Feature RollWorks Account-Based Marketing
Targeting Precise account and contact targeting
Engagement Multi-channel engagement tailored to account journey
Analytics In-depth pipeline impact analysis
Integration Seamless CRM and marketing automation platform integration
Customization Personalized campaigns and content
Scalability Adaptable to account list growth

Goal: To generate brand awareness and engagement.

Feature RollWorks Account-Based Marketing
Targeting Broad targeting with intent-based data
Engagement Account-specific advertising across digital platforms
Analytics Real-time ad performance and engagement analytics
Integration Direct integration with major ad platforms
Customization Dynamic ad creative customization
Scalability Scales with advertising reach and budget

Proven results

Turning buyer insights into a high-impact revenue marketing machine for B2B business.

UNCOVER INSIGHTS

55.6M

ACCOUNT BUYING SPIKES

5.8M

NEWLY ENGAGED ACCOUNTS

314M

HIGH INTENT ACCOUNTS

6.2M

DEANONYMIZED CONTACTS

DELIVER IMPACT

~16%

INCREASE IN OPP CREATION

~15%

INCREASE IN REVENUE

~20%

INCREASE FORM-FILL TO OPP

Don’t Believe us?

Here is what our customers have to say

The ABM strategy GaggleAMP used to generate 6 deals in less than 3 months

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From Search Struggles to ABM Success: How Nixon Medical Drove 200% Increase In Engagement in One Year

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How LHP Grew Average Lead Value 3x With RollWorks + HubSpot

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How Neon One Expanded Into Outbound With RollWorks & Salesforce

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Get started with RollWorks today

The account-based platform with ABM and advertising solutions proven to deliver over 5x the ROI compared to other ABM vendors.

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