Identification Solution

Target Account Selection

Take advantage of our database of over 18 million accounts and machine learning technology to create, prioritize, and manage your target account list (TAL).

Target Account Selection

Features of Target Account Selection

  • Account list creation—Generate lists in minutes from a B2B database of over 18 million companies. Combine fit and intent data to surface high-value accounts.

  • NEW Account scoring—Score your TAL with a custom predictive model built by machine-learning technology. Focus your resources on higher scoring accounts.

  • NEW Account suggestions—Discover net-new accounts that are a good fit for your business thanks to our B2B database and a custom predictive model.

  • NEW Account groups—Segment your TAL for customized ad campaigns. Create ad audiences based on firmographic, technographic, and fit-grade attributes.

  • NEW Salesforce sync—Align sales and marketing and run coordinated programs by sycning list data between RollWorks and Salesforce.

Target Account Selection

Benefits of Target Account Selection

  • Build your ABM foundation. Uncover high-value accounts to build and expand your target account list from our database of 18 million B2B accounts.

  • Focus budget on accounts that matter. Use machine-learning backed account scoring to prioritize accounts. We’ve seen 15x website engagement levels from highest-scoring accounts.*

  • Easily create segmented ad audiences. Segment your target account list for customized ad campaigns.

  • Align marketing and sales. Sync target account lists with Salesforce and run coordinated sales and marketing plays.

  • *Based on internal RollWorks data analysis comparing website visits and page views between highest scoring target accounts and lowest scoring target accounts.

How Target Account Selection Works

  1. Begin list creation by selecting the firmographic attributes that make up your ICP (company size, company revenue, company industry).

  2. Within minutes, RollWorks will generate a target account list based on the criteria entered and enrich that list with relevant information such as account size, industry, revenue, social presence, and recent funding.

  3. Alternatively, upload an existing account list directly from Salesforce or upload a CSV file.

  4. To activate account scoring, upload training data for our predictive model.

  5. Our predictive model scores your TAL and assigns grades to the accounts.

  6. Segment and prioritize the target account list based on account grades and other criteria that are important for your business.

  7. For digital ads audience creation, use the account groups feature to segment the TAL and initiate campaigns in RollWorks.

  8. Utilize the predictive model driven account suggestion feature to surface net-new accounts from our B2B database and add them to your TAL.

  9. Leverage this list as the base for your cross-channel account-based programs that span digital advertising, sales automation, and more.

Take the lead with the power of your data and ours

Your data is more powerful than you might think. Whether you’re an ABM vet or just starting, turn your data into account-based insights. Find high-value targets with marketing software that makes a big impact.

Become more account-based


Turn your customer data into an ICP to ensure sales and marketing are pursuing the same companies.

Advance account-based strategies


Create stronger named account lists that include key contacts on the buying committee.

Boost your data assets


Enjoy our constantly updated B2B customer database of 320M contacts across 18M accounts.

Want to see how Target Account Selection can help?

See how our machine-learning technology and proprietary data set build predictive models that surface the accounts most likely to close.

Request a demo