Thanks for checking out our webinar

First Name
Last Name
You're opting in to RollWorks (a division of NextRoll, Inc.) marketing communications.
You can learn all about our data collection practices in our Privacy Notice and CCPA Notice at Collection.
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Enjoy the video!
Error - something went wrong!

B2BMX ABM in Action – ABM Start Up to Scale

February 26, 2021


As more B2B marketers embrace account-based approaches, we’ve finally gotten rid of the misconception that ABM is only for big teams with big budgets. In fact, marketing teams of any size and scale can use account-based approaches — and we’ll show you how. Join Devon Watts and Allison Dyer from RollWorks as they walk you through the ABM playbooks of real teams, ranging in size from 2 marketers to 200. 

No matter your team size, you’ll come away with practical advice for running your ABM programs. We’ll show how companies like Auditoria, NS1, and Snowflake are running multi-channel programs that move their target accounts through the funnel faster. 

You’ll see:

1. How small teams can get started with ABM

2. What to do as you get additional budget, headcount, and technology for ABM

3. How to truly scale ABM, creating 1:1 experiences across thousands of target accounts

Previous Video
Operationalize Your ABX Strategy with a Winning Tech Stack
Operationalize Your ABX Strategy with a Winning Tech Stack

With BetterCloud’s Marketing Ops, Demand Gen, and Sales teams in tight, lock-step, they were able to operat...

Next Video
Getting Intentional with Intent
Getting Intentional with Intent

Join RollWorks, Ascend2, and Bombora as we cover the challenges that come along with intent data.