As marketers, we see the jargon ‘marketing & sales alignment’ thrown around enough times that we’re all probably rolling our eyes in unison. But, there’s obviously a reason it keeps getting brought up: something just isn’t working.
Not too unlike a marriage, you may only start to notice there’s an issue when warning signs start popping up. That looks like poor performance or missing key company-wide goals (and then pointing the finger?).
Unfortunately, if you get to that point, it can feel like it’s too little, too late. That’s why we’ll be covering the top signs you need a little relationship reboot and how to fix it. Join Randi Barshack, SVP Marketing RollWorks, and Eric Wittlake, Sr. Analyst, TOPO, as they pull together their combined decades of experience with marketing and sales on issues like:
- Speaking different languages and ultimately not having the ‘right’ vows from day 1
- Where day to day alignment can go wrong
- Picking your battles
- Creating a mutually beneficial tech stack that works together, not against each other
- When it’s time to call in the ‘couple therapist’ and what that looks like
- And much, much more