Advanced Persona-Based Marketing

How to use persona-based marketing to connect with your customers.

Week 1 of 7. Check out the rest of the courses here.

“If you try to speak to everyone, you speak to no one.”

The days of one-size-fits-all marketing are quickly coming to an end. In this class, we’ll show you how to break away from the cookie-cutter strategies of the past and connect with your customers using persona-based marketing.

You’ll learn:

  • How to define your top three customer personas

  • How to personalize your ad messaging for better performance

  • How to automatically customize your email outreach

Guest Lecturer: