×

Thanks for checking out our webinar!

First Name
Last Name
Company Website
Phone Number
Country
I agree that RollWorks may contact me via email and/or phone
Enjoy the video!
Error - something went wrong!

How to Target the Right People with Your Marketing

August 29, 2018

On average it takes 6.8 people to sign off before a B2B sale is made.*

The key to running a successful account-based marketing (ABM) program is connecting with people, not just accounts.

We’re very excited to be joined by the ABM masters over at Dun & Bradstreet to show you how to use your data to identify the right people for your marketing campaigns.

You’ll learn:

  • Six steps to go from nothing to running your first ABM campaign

  • Using a common, persistent identifier to connect the dots

  • Small, personalized touches that can make a big impact

*Gartner 2016 Survey

Previous Video
Back to Marketing School: Advanced Persona-Based Marketing
Back to Marketing School: Advanced Persona-Based Marketing

In this webinar, we’ll show you how to break away from the cookie-cutter strategies of the past and connect...

Next Video
A Deep Dive into Account Fit: How to Build your Target Account List
A Deep Dive into Account Fit: How to Build your Target Account List

Learn how to define your ideal customer from your data, create the perfect account list, and use targeted a...

Close B2B deals faster with RollWorks

REQUEST A DEMO