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How to Target the Right People with Your Marketing

August 29, 2018

On average it takes 6.8 people to sign off before a B2B sale is made.*

The key to running a successful account-based marketing (ABM) program is connecting with people, not just accounts.

We’re very excited to be joined by the ABM masters over at Dun & Bradstreet to show you how to use your data to identify the right people for your marketing campaigns.

You’ll learn:

  • Six steps to go from nothing to running your first ABM campaign

  • Using a common, persistent identifier to connect the dots

  • Small, personalized touches that can make a big impact

*Gartner 2016 Survey

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Back to Marketing School: Advanced Persona-Based Marketing
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A Deep Dive into Account Fit: How to Build your Target Account List
A Deep Dive into Account Fit: How to Build your Target Account List

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