The MQL Revolution: 5 Revelations Transforming B2B Marketing & Sales

35:02

Looking For More At Bats? 5 REAL Buying Signals Driving Pipeline Growth

Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals.

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52:51

Four Ways to Unlock Real Revenue Growth with (More) Buying Signals

Discover four effective strategies to unlock real revenue growth by leveraging more buying signals, in this insightful resource from RollWorks.

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48:26

Beyond the MQL: How Buying Signal-Based Revenue Generation is Transforming B2B Marketing

Explore innovative strategies in B2B marketing, focusing on the use of buying signals for more effective revenue generation, marking a shift away from traditional methods.

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Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report

Dive into the RollWorks Revenue Revelation Report for an insightful analysis on why poor-quality MQLs never truly deliver, and how you can refine your marketing approach for optimal revenue growth.

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52:56

Is the MQL Dead? Should it Be?

Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not. During

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25:50

Form Fills Won't Cut It: Using Buying Signals To Drive Real Revenue Growth

Explore innovative strategies for B2B marketers, focusing on utilizing buyer behavior signals and data-driven techniques to enhance lead quality and drive significant revenue growth.

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4:20

Supercharge 🚀 Your Lead Scoring with an Account-Based Approach

Are you a revenue-focused marketer looking to improve your lead-scoring strategy? In this video, we explore how an account-based approach can help you generate Marketing Qualified Leads (MQLs) that cl

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From Awareness to Conversion: Mastering the B2B Marketing Funnel

Easily discover how to find your target audience, plan insightful content & effectively promote your piece with our detailed B2B content strategy guide.

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A Beginner's Guide to Inbound Marketing: How to Generate Quality Business Leads

Explore the RollWorks beginner's guide to inbound marketing and learn effective strategies for generating high-quality business leads that can transform your marketing success.

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MQL vs. SQL: A Guide to Maximizing Revenue Growth

Explore the pivotal role of MQLs and SQLs in revenue growth, as we delve into strategies for effectively bridging the gap between marketing and sales, boosting your lead qualification process.

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Quality Leads Only: The Role of MQLs in B2B Lead Generation

Deepen your understanding of the crucial role MQLs play in driving successful lead generation and boosting B2B business growth.

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Find Your Best ABM Match

We've got the target accounts you've been looking for!

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3:20

Product Snapshot: Keyword Intent

With RollWorks Keyword Intent, track intent signals and unlock more ways to utilize keyword intent data.

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Introducing G2 Buyer Intent to Power ABM Throughout the Entire Lifecycle

Having more intent data allows marketing and sales additional information to determine who, how, and when specific users / accounts should be engaged.

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How to Use Intent Data to Fuel your Account-Based Marketing Campaigns

Find your engaged audience, how to prioritize them, and build an intent-based marketing campaign to focus your efforts on high-value accounts that are more likely to purchase.

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3:00

Product Snapshot: Hot Contacts

Get the inside scoop on RollWorks' 'Hot Contacts' feature, a game-changer for B2B marketers aiming to effectively identify and engage with high-value prospects primed for conversion.

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What's Working in Intent-Based Strategies

Marketers can use intent data to their advantage to create better campaigns and content strategies that educate a buyer instead of just forcing them to the end stage.

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Unlock Revenue with a Multi-Signal Approach

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🤯 The MQL Revolution: 5 Revelations Transforming B2B Marketing & Sales

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Keep Learning

Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals.

Discover four effective strategies to unlock real revenue growth by leveraging more buying signals, in this insightful resource from RollWorks.

Explore innovative strategies in B2B marketing, focusing on the use of buying signals for more effective revenue generation, marking a shift away from traditional methods​.

Dive into the RollWorks Revenue Revelation Report for an insightful analysis on why poor-quality MQLs never truly deliver, and how you can refine your marketing approach for optimal revenue growth.

Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not. During

Explore innovative strategies for B2B marketers, focusing on utilizing buyer behavior signals and data-driven techniques to enhance lead quality and drive significant revenue growth.

Are you a revenue-focused marketer looking to improve your lead-scoring strategy? In this video, we explore how an account-based approach can help you generate Marketing Qualified Leads (MQLs) that cl

Easily discover how to find your target audience, plan insightful content & effectively promote your piece with our detailed B2B content strategy guide.

Explore the RollWorks beginner's guide to inbound marketing and learn effective strategies for generating high-quality business leads that can transform your marketing success.

Explore the pivotal role of MQLs and SQLs in revenue growth, as we delve into strategies for effectively bridging the gap between marketing and sales, boosting your lead qualification process.

Deepen your understanding of the crucial role MQLs play in driving successful lead generation and boosting B2B business growth.

We've got the target accounts you've been looking for!

With RollWorks Keyword Intent, track intent signals and unlock more ways to utilize keyword intent data.

Having more intent data allows marketing and sales additional information to determine who, how, and when specific users / accounts should be engaged.

Find your engaged audience, how to prioritize them, and build an intent-based marketing campaign to focus your efforts on high-value accounts that are more likely to purchase.

Get the inside scoop on RollWorks' 'Hot Contacts' feature, a game-changer for B2B marketers aiming to effectively identify and engage with high-value prospects primed for conversion.

Marketers can use intent data to their advantage to create better campaigns and content strategies that educate a buyer instead of just forcing them to the end stage.

Explore innovative strategies in B2B marketing, focusing on the use of buying signals for more effective revenue generation, marking a shift away from traditional methods.