Is the MQL Dead? Should it Be?

Easily discover how to find your target audience, plan insightful content & effectively promote your piece with our detailed B2B content strategy guide.

Explore the RollWorks beginner's guide to inbound marketing and learn effective strategies for generating high-quality business leads that can transform your marketing success.

Explore the pivotal role of MQLs and SQLs in revenue growth, as we delve into strategies for effectively bridging the gap between marketing and sales, boosting your lead qualification process.

Deepen your understanding of the crucial role MQLs play in driving successful lead generation and boosting B2B business growth.

Having more intent data allows marketing and sales additional information to determine who, how, and when specific users / accounts should be engaged.

Find your engaged audience, how to prioritize them, and build an intent-based marketing campaign to focus your efforts on high-value accounts that are more likely to purchase.