Measurement
Content relating to measuring ABM programs
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Read ArticleUplevel ABM Measurement in 2023
A deep dive into building a unified measurement system that fits your company's unique needs and revenue goals.
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Read Article5 Ways to Improve Your Sales Performance for Impact
5 tips to improve your sales performance and impact to close deals fast.
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Read ArticleTactics Healthcare Marketers Use to Overcome ABM Challenges
Tips on how healthcare marketers tackle ABM challenges and measure success.
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Read ArticleShow and Prove: How to Overcome ABM Measurement Challenges
Learn how to overcome common ABM challenges to prove and measure your team’s impact on revenue.
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51:45Watch VideoMetrics That Matter: Proving the Impact of ABM
We’re here to show you the new measurement frameworks that make it easier than ever to prove ABM impact (and impress leadership!).
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Read ArticleMeet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact
RollWorks Journey Events gives teams a holistic look at all of their marketing and sales activities to show how their ABM program is influencing an account's progression.
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Read ArticleHow CMOs Can Learn More From Their Data
CMOs must know the difference between the data that demands attention and the data they can deprioritize. Here are a few ways CMOs can put that data to work and earn big wins!
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Read Flipbook
When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data
Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?
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43:07Watch VideoHow are ABM Marketers Really Measuring ABM?
At Demand Gen Report's Buyer Insights and Intelligence Series, we covered what actually goes into measuring an ABM program.
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20:06Watch VideoBuild your ABM Plan in 3 Steps
In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.
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Read ArticleHow to report on your ABM campaigns—The ABM Reporting Template
Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.
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Read Flipbook
The ABM Reporting Template
Download our free, editable ABM reporting template to save yourself time and show off your account-based wins.
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Read ArticleIntroducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys
We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.
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Read Flipbook
The ABM Planning Template
This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. We created it for you to make it yours.
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Read ArticleHow to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps
As a B2B marketer, an account-based marketing project plan isn’t optional. Whether you’re trying to sell stakeholders or looking for a way to prove your approach, this is your fool-proof ABM plan.
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Read ArticleHow to Build a B2B Marketing Analytics Dashboard For Your Brand
Data is the foundation of B2B marketing, and the best way to utilize this data is by having a consistent approach to track and analyze it.
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33:12Watch VideoWorkshop: How to Build your ABM Plan
Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!
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Read ArticleWhy B2B marketers are moving past measuring leads and toward influencing accounts
Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.
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Read ArticleHow to Measure ABM Programs at Any Level
Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.
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Read ArticleAligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange
The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.
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