Measurement

Content relating to measuring ABM programs

  • Tactics Healthcare Marketers Use to Overcome ABM Challenges

    Tactics Healthcare Marketers Use to Overcome ABM Challenges

    Tips on how healthcare marketers tackle ABM challenges and measure success.

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  • Show and Prove: How to Overcome ABM Measurement Challenges

    Show and Prove: How to Overcome ABM Measurement Challenges

    Overcome common ABM challenges to prove and measure your team’s impact on revenue.

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  • Metrics That Matter: Proving the Impact of ABM51:45

    Metrics That Matter: Proving the Impact of ABM

    We’re here to show you the new measurement frameworks that make it easier than ever to prove ABM impact (and impress leadership!).

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  • Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    RollWorks Journey Events gives teams a holistic look at all of their marketing and sales activities to show how their ABM program is influencing an account's progression.

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  • 4 Ways Marketing Leaders Can Get More from Their Data

    4 Ways Marketing Leaders Can Get More from Their Data

    Whether you’re analyzing fit, tracking engagement and intent signals, or measuring where your accounts live in the funnel, the right data unlocks the most effective plays for your marketing team.

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  • When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data

    When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data

    Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?

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  • How are ABM Marketers Really Measuring ABM?43:07

    How are ABM Marketers Really Measuring ABM?

    At Demand Gen Report's Buyer Insights and Intelligence Series, we covered what actually goes into measuring an ABM program.

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  • Build your ABM Plan in 3 Steps20:06

    Build your ABM Plan in 3 Steps

    In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.

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  • How to report on your ABM campaigns—The ABM Reporting Template

    How to report on your ABM campaigns—The ABM Reporting Template

    Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.

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  • The ABM Reporting Template

    The ABM Reporting Template

    Download our free, editable ABM reporting template to save yourself time and show off your account-based wins.

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  • Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

    Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

    We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.

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  • The ABM Planning Template

    The ABM Planning Template

    This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. We created it for you to make it yours.

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  • How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    As a B2B marketer, an account-based marketing project plan isn’t optional. Whether you’re trying to sell stakeholders or looking for a way to prove your approach, this is your fool-proof ABM plan.

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  • How to Build a B2B Marketing Analytics Dashboard For Your Brand

    How to Build a B2B Marketing Analytics Dashboard For Your Brand

    Data is the foundation of B2B marketing, and the best way to utilize this data is by having a consistent approach to track and analyze it.

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  • Workshop: How to Build your ABM Plan33:12

    Workshop: How to Build your ABM Plan

    Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!

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  • Why B2B marketers are moving past measuring leads and toward influencing accounts

    Why B2B marketers are moving past measuring leads and toward influencing accounts

    Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

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  • How to Measure ABM Programs at Any Level

    How to Measure ABM Programs at Any Level

    Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

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  • Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

    Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

    The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.

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  • The 2018 State of ABM Report

    The 2018 State of ABM Report

    The 2018 State of ABM report details advice and best practices from B2B leaders on growing account-based marketing programs. See examples of how others are offering hyper-personalized experiences.

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  • 7 simple ways to get sales to support ABM

    7 simple ways to get sales to support ABM

    Account-based marketing (ABM) is not only changing B2B marketing strategy, but also B2B sales as a whole. When marketing and...

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