Measurement

Tips on how healthcare marketers tackle ABM challenges and measure success.

Overcome common ABM challenges to prove and measure your team’s impact on revenue.

RollWorks Journey Events gives teams a holistic look at all of their marketing and sales activities to show how their ABM program is influencing an account's progression.

CMOs must know the difference between the data that demands their full attention and the data they can afford to deprioritize. Here are a few ways CMOs can put that data to work and earn big wins!

Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.

We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.

As a B2B marketer, an account-based marketing project plan isn’t optional. Whether you’re trying to sell stakeholders or looking for a way to prove your approach, this is your fool-proof ABM plan.

Data is the foundation of B2B marketing, and the best way to utilize this data is by having a consistent approach to track and analyze it.

Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.