As the growing influence of personalization and more narrow targeting of ABM campaigns reflects an overall shift in the strategy, practitioners are turning to campaign customization to better identify and meet accounts where they are to increase engagement.
This special report from RollWorks and Demand Gen Report will explore:
- How marketing teams are evolving from ABM to ABX strategies to increase personalization;
- The top tools practitioners are using to de-anonymize and target in-market accounts;
- The increasing importance of leveraging intent data to create trigger-based campaigns;
- The most popular ABM campaign measurement metrics;
- How top practitioners are mapping accounts to sales/marketing and proving ROI;
- Plus much more