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The Big Book of ABM Campaigns

December 7, 2018

Take a behind-the-scenes peek of 5 ABM campaigns run by Bizible, Datanyze, LiveRamp, Radius, and RollWorks.


Show don’t tell—that’s the idea behind this guide. Rather than tell you why you need account-based marketing (ABM), we show you 5 ABM campaigns that we and our partners actually ran.

You’ll get to see:

  • How each of us figured out our target account list

  • Step-by-step campaign descriptions (with lots of pictures!)

  • The results that made us rethink ABM

  • Improvements we’d make and much more

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