×

Want to keep reading?

First Name
Last Name
Company Website
Country
You are opting-in to RollWorks (a division of NextRoll, Inc.) marketing communications. We value your privacy and you can learn all about our data collection practice here. Don't forget, you can unsubscribe any time.
I agree
We value your privacy and you can learn all about our data collection practices here. Don’t forget, you can unsubscribe any time. 

I consent to receive marketing communications from RollWorks, a division of NextRoll, Inc.. If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Thanks! We hope you enjoy the content
Error - something went wrong!
   

3 Account-Based Steps to (Re)build 2020 Pipeline: The B2B Marketer's Must-Have Playbook

Did you go into the second quarter with a game plan, only to realize it had to shift month by month? 2020 may have come with many things, but a playbook certainly wasn't one of them. Until now.

After years of running our own account-based programs, we already had a good sense of how to deliver value while concentrating budget toward only those accounts that have the highest propensity to convert or buy. And now? That’s more important than ever.

That’s why we’re letting you in on 3 steps to (re)build pipeline to get your 2020 back on track. In this guide you’ll learn: 

  • How to filter through ready-to-buy signals to isolate your top buyers and build the right target account list
  • How to run a 3x3x3 play across digital, email, and sales follow-up to fire up your reach within top accounts
  • How to pivot your reporting to show not just increase in pipeline, but building TAL demand for the future

Get your copy today to jolt your marketing team with action, not just rhetoric. 

About the Author

Caroline Van Dyke, Senior Content Marketing Manager

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

Follow on Linkedin More Content by Caroline Van Dyke, Senior Content Marketing Manager
Previous Flipbook
TOPO's Target Segment Framework [2020]
TOPO's Target Segment Framework [2020]

Re-analyze your target market and conduct segment analysis using TOPO’s framework as a guide. Identify the ...

Next Flipbook
Marketing Plan B: 8 Tactics to Build Demand in a Down Economy
Marketing Plan B: 8 Tactics to Build Demand in a Down Economy

Struggling to create a quick-to-execute and differentiated Marketing Plan B? Get 8 specific tactics (plus n...

Close B2B deals faster with RollWorks

REQUEST A DEMO