Did you go into the second quarter with a game plan, only to realize it had to shift month by month? 2020 may have come with many things, but a playbook certainly wasn't one of them. Until now.
After years of running our own account-based programs, we already had a good sense of how to deliver value while concentrating budget toward only those accounts that have the highest propensity to convert or buy. And now? That’s more important than ever.
That’s why we’re letting you in on 3 steps to (re)build pipeline to get your 2020 back on track. In this guide you’ll learn:
- How to filter through ready-to-buy signals to isolate your top buyers and build the right target account list
- How to run a 3x3x3 play across digital, email, and sales follow-up to fire up your reach within top accounts
- How to pivot your reporting to show not just increase in pipeline, but building TAL demand for the future
Get your copy today to jolt your marketing team with action, not just rhetoric.
About the AuthorFollow on Linkedin More Content by Caroline Van Dyke, Content Lead