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3 Account-Based Steps to (Re)build 2020 Pipeline: The B2B Marketer's Must-Have Playbook

Did you go into the second quarter with a game plan, only to realize it had to shift month by month? 2020 may have come with many things, but a playbook certainly wasn't one of them. Until now.

After years of running our own account-based programs, we already had a good sense of how to deliver value while concentrating budget toward only those accounts that have the highest propensity to convert or buy. And now? That’s more important than ever.

That’s why we’re letting you in on 3 steps to (re)build pipeline to get your 2020 back on track. In this guide you’ll learn: 

  • How to filter through ready-to-buy signals to isolate your top buyers and build the right target account list
  • How to run a 3x3x3 play across digital, email, and sales follow-up to fire up your reach within top accounts
  • How to pivot your reporting to show not just increase in pipeline, but building TAL demand for the future

Get your copy today to jolt your marketing team with action, not just rhetoric. 

About the Author

Caroline Van Dyke, Content Lead

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

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