Slump-Free Summer: 7 Hacks to Heat up Demand

April 30, 2024 Caroline Van Dyke, Head of Content

The summer may be heating up, but your sales pipeline may be cooling off.

After travel was put on pause (then surged, then put on pause) the past few years, your prospects have pent up PTO and are itching to get off the grid ASAP. So how can marketers reach their prospects when their prospects are, well, unreachable?

Don’t stress. We’ve got you covered with 7 hacks to drive demand and get through the summer slump-free. Want a quick preview of a few hacks? We knew it:

Rethink your summer fun(nel) to focus on brand awareness where it matters
Dust off your calculator and rethink your investments to win new, high-fit buyers
Turn off your FOMO by tracking high-intent buyers and swooping in before the competition

About the Author

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.
Follow on Linkedin More Content by Caroline Van Dyke, Head of Content

Previous Video

Build your ABM Plan in 3 Steps

In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing...

How BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX

Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awarenes...

RollWorks Resource Center

Slump-Free Summer: 7 Hacks to Heat up Demand

About the Author

Previous Video

Next Article

Slump-Free Summer: 7 Hacks to Heat up Demand

About the Author

Previous Video

Next Article

Keep Learning

ABMify your demand gen or inbound strategies to get the most value out of your marketing efforts. See our 3 pillars & plays to get started here.

By implementing the right tools, how marketers can tackle any ABM challenge that comes there way. Learn their proven tactics here.

With the right ABM platform, small marketing teams can automate time-consuming processes and gain insights that lead to big results.

Boost your ABM campaign results this holiday season with RollWorks' expert gifting strategies and insights from top industry partners for standout customer engagement.

If you don’t want to be left behind, you have to put your money where your mouth is and invest in MarTech platforms for your business.

Each play is meant to give you a place to get started today (hello, copy + paste), but can be tweaked in whatever way works best for you. After all, no two marketing teams are created equal.

Learn four impactful ways to harness the power of personalization at scale, highlighting 1:1, 1:few, and 1:many ABM strategies.

Learn three effective ABM strategies tailored for small teams, as tried and tested at the renowned HubSpot INBOUND conference.

Join SmartBug, RollWorks, and ZoomInfo on how to prepare for a cookieless future with targeted advertising

Join Hillary Carpio, Director of ABM at Snowflake, and Devon Watts, Sr. Director of Corporate Marketing for a webinar all about how to unlock ABM success with the power of personalization.

CMOs must know the difference between the data that demands attention and the data they can deprioritize. Here are a few ways CMOs can put that data to work and earn big wins!

What do ABM and CTAs have in common? These 3-letter-acronyms both pack a punch when done right. Here's how to make the most impactful CTAs throughout the entire funnel.

15 tried-and-proven ABM plays to create awareness, provide air cover for outbound, drive conversions and opportunities, close deals faster, and even nurture current customers.

Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?

Inbound marketing or ABM — which side are you on? Luckily, the era where you have to pick sides is officially over.

RollWorks and ON24 will show you five simple ways to approach personalization to maximize outcomes.

RollWorks unveils essential new year marketing strategies to keep your brand vibrant and connected, turning seasonal downtime into prime engagement opportunities.

Download our ABM Audit Checklist to streamline your 2024 planning, optimize budget allocation, explore outreach channels, and update your strategies for post-pandemic success in business marketing.