Reach to Revenue: 15 ABM Use Cases in 15 Minutes

August 9, 2021

From Reach to Revenue: 15 ABM use cases in 15 minutes

In this rapid fire session, Randi Barshack, CMO at RollWorks shares 15 tried-and-proven ABM plays to create awareness, provide air cover for outbound, drive conversions and opportunities, close deals faster, and even nurture current customers.

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The ABM CTAs that Power a Full Funnel Strategy
The ABM CTAs that Power a Full Funnel Strategy

What do ABM and CTAs have in common? These 3-letter-acronyms both pack a punch when done right. Here's how ...

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When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data
When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data

Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do...