×

Want to keep reading?

First Name
Last Name
Company Website
Phone Number
Thanks! We hope you enjoy the content
Error - something went wrong!
   

How to Become Fluent in ABM: a Pocket Guide to ABM Terms

November 21, 2018

A Pocket Guide to ABM Terms and Strategies

 

What’s the difference between a true and a total match rate?

What’s a demand unit—and how do you close more deals with them?

What’s better, cookie-based or IP-based targeting?

With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.

So we created this pocket guide where you’ll see short, easy-to-understand explainers of the most important ABM terms and strategies.

Inside you’ll find:

  • 23 of the most important terms you need to be fluent in ABM

  • Three ABM strategies you can implement today

  • What to watch out for when choosing an ABM vendor

Previous Article
6 Types of Effective Retargeting Ads That Can Boost Your Campaigns
6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell y...

Next Article
B2B Ad Basics: 4 Examples of Powerful B2B Ads
B2B Ad Basics: 4 Examples of Powerful B2B Ads

If you’re a B2B marketer looking to improve your B2B ad performance there are 4 basic types of B2B ads...

Set up a Customized Demo of RollWorks

GET DEMO