While it’s been proven that account-based marketing is a worthwhile strategy, a lot of organizations are still struggling to roll it out at scale.
This year we partnered with Demand Gen Report to put together the 2018 State of ABM Report to help share the best practices so you can grow and scale an ABM program.
You will learn:
Why 74% of marketers say they’re meeting or exceeding their ABM expectations
How three companies have run their most successful ABM campaigns
Which best practices have led to the biggest ABM successes