×

Thanks for checking out our webinar

First Name
Last Name
Company Website
Country
You are opting-in to RollWorks (a division of NextRoll, Inc.) marketing communications. We value your privacy and you can learn all about our data collection practice here. Don't forget, you can unsubscribe any time.
I agree
We value your privacy and you can learn all about our data collection practices here. Don’t forget, you can unsubscribe any time. 

I consent to receive marketing communications from RollWorks, a division of NextRoll, Inc.. If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Enjoy the video!
Error - something went wrong!

The ABCs of ABM: Drift + RollWorks

March 27, 2019

You decide to add account-based marketing to your existing demand generation marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set up a few amazing, hyper-targeted campaigns, send them out into the world, and…nothing happens.

Well, technically something happens: you lose your budget. It’s not your fault. You targeted some awesome accounts. The problem is they weren’t the right accounts for your business. So we’ve brought together Mark Kilens (VP, Content and Community, Drift) and Ali Biggs (Director, Brand & Product Marketing, RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI.

Join these two seasoned marketing pros for a one-hour webinar and learn how to:

  • Create an ideal customer profile (ICP) and build a target account list (TAL) for your business
  • Find and engage your ideal accounts and buyers
  • Convert the leads that come to your site from your ABM campaigns

 

 

Previous Article
Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange
Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across s...

Next Flipbook
The Big Book of ABM Campaigns
The Big Book of ABM Campaigns

Take a peek at these 5 ABM campaigns to see how top companies are running display, direct mail, email, and ...

Close B2B deals faster with RollWorks

REQUEST A DEMO