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Most Recent Articles
Stronger as One: Introducing the Unified AdRoll Platform
You can now enjoy RollWorks and AdRoll in the same platform. Get ready for a connected advertising ecosystem with all the features you love and new ones to explore!
Discover 6 data-backed ABM plays to ignite pipeline growth, stretch your budget, and roll into January already winning.
How to Audit, Refine & Scale Your B2B Ads & Campaigns
Refine your B2B digital advertising strategy by leveraging personalized content,and maximizing performance with RollWorks' Account-Based Advertising.
Predictive Signals That Power Post-Sale Retention
Learn how B2B teams use predictive data and behavior-based insights to prioritize post-sale engagement, reduce churn, and drive customer growth.
5 Things That Will Make (or Break) Your B2B Advertising Strategy
Discover the five crucial elements that will elevate your B2B advertising strategy, ensuring you stay ahead in the competitive digital marketing landscape.
6 ABM & Advertising Plays to Brighten Your Funnel in Any Market
Explore 6 ABM plays to help B2B teams stay aligned and drive revenue during economic uncertainty. Learn how to turn real-time insights into coordinated actions that deliver results.
A Crash Course on Intent Data: Turning Buyer Signals Into Smart Advertising
Learn how intent data transforms Account-Based Marketing (ABM) strategies, guiding precision targeting and fostering genuine relationships with high-value accounts.
Why Privacy-First Marketing is the New Growth Strategy for ABM
Discover how privacy-first marketing is reshaping ABM and learn how to drive growth while staying compliant in a world without third-party cookies.
How to Make Every Advertising Dollar Count (Even With Tariffs)
Discover smart strategies to budget for Account-Based Advertising in 2025, ensuring every dollar drives measurable impact across your B2B pipeline.
B2B Advertising: Smarter, Faster, and Powered by AI
Learn how AI-powered creative tools are transforming B2B advertising, helping marketers streamline design, optimize performance, and drive real results—faster than ever.
How Multi-Touch Attribution in ABM & Advertising Fuels Revenue Growth
Discover how multi-touch attribution in ABM advertising connects the dots between engagement and revenue, helping you optimize pipeline growth and maximize marketing impact.
The Key to Account-Based B2B Advertising Success with AI & Intent Data
Explore how AI and intent data are transforming account-based marketing strategies for a successful transition to a cookieless digital future.
Why ABM Makes B2B Ads Better: Combining Creativity & Data for Smarter Marketing
Larn how ABM and B2B ads combine creativity and data to build high-impact campaigns that engage buyers, drive conversions, and fuel revenue growth.
How Account-Based Strategies Power Retention & Brand Loyalty
Find out how ABM strategies can boost retention, drive customer loyalty, and deliver measurable outcomes for mid-market and enterprise B2B businesses across SaaS, Professional Services, and more.
9 B2B Marketing Predictions for 2025
Discover 9 B2B marketing predictions for 2025, including full-funnel ABM, predictive analytics, and personalized strategies that drive smarter engagement and results.
What 2025 Won’t Bring: B2B Marketing Challenges & Smart Solutions
Find out what WON'T change in 2025 and how RollWorks helps B2B marketers thrive with data-driven strategies, aligned teams, and measurable results.
Serving Up B2B Success: Celebrating RollWorks’ Top Customer Heroes
Explore how RollWorks’ Customer Success Managers drive B2B success by transforming challenges into opportunities with expertise and care.
ABA vs. Generative Search: Why Your B2B Ads Are Safe (For Now)
Discover how RollWorks’ Account-Based Advertising (ABA) keeps your B2B marketing strategy agile and effective, ensuring your ads stay relevant even as generative AI reshapes digital search.
How to Create Effective B2B Advertising Campaigns
Discover how to refine your ABM strategy by aligning sales and marketing, segmenting buyer personas, and leveraging intent data for a targeted & personalized advertising campaign.
