Streamline your GTM without sacrificing reach

Reach the right audience with the right message

You know who your product is for, but you need to find the right messaging that resonates with them, and reach them with that messaging, wherever they are. The RollWorks platform can help you determine and reach the specific accounts and buyers you care about.

• Use machine learning to identify your ideal customer profile and score your target account list
• Layer on Intent and Engagement signals to see which accounts are showing early readiness signals
• Engage your target accounts with best-in-class advertising and cross-channel ABM campaigns to drive awareness and brand recognition
• Uncover website visitor data to undersand account behavior and inform programs and outreach

Get precision and scale

You know better than anyone that precision and scale aren’t mutually exclusive, so why should you have to pick one or the other when it comes to your ABM program? RollWorks gives you the ability to be extremely precise at scale.

• Use precise targeting criteria across both social and the open web, so you can get very specific about who you want to target without sacrificing reach
• Target by Geo. Meeting with the buying committee of an important client? Make sure they see your aircover ads with hyper-precise geotargeting that can serve ads exactly where you want them.
• Automated ad copy personalization allows you to serve highly personalized ads to your entire target account list without having to create and manage tons of different creative.

Track accounts throughout the buying journey and understand what drives account progression

• Track progression of your target accounts along their buying journey and see what activities are the most efficient at driving accounts forward so you can refine your programs and outreach.
• Use account-level activity and engagement data to create stage based audiences and personalize programs that will drive accounts to closed-won.
• Eliminate less effective activities to ensure that you’re driving the most enagement with every action.