Reach, win, and retain customers

Speed up your GTM, your sales cycle, and your renewals with ABM

Uncover accounts that are showing early buying signals.

Prospects now do most of their research anonymously before engaging with sales. RollWorks helps you discover those prospects before they’ve made their shortlist so you can make sure you’re on it.

  • See which accounts are looking for solutions like yours and reach them to drive brand awareness.
  • Arm your sales team with information on important changes in funding, product releases, organizational structure, and more to make your outreach converstations more relevant.
  • Create dynamic intent-based audiences and playbooks that allow you to automatically begin nurturing accounts and driving them to engage.

Build brand awareness with the accounts that matter

  • Engage your target accounts with best-in-class advertising and cross-channel ABM campaigns to drive awareness and brand recognition
  • Reach 98% of high-intent site visitors who haven’t converted with retargeting ads.
  • Reach contacts at your accounts with a seamless ad experience whether they’re at home, in the office, or browsing across multiple devices.

Understand where accounts are along the buying journey and what you can do to drive their progression

  • Track progression of your target accounts along their buying journey and see what activities are the most efficient at driving accounts forward so you can refine your programs and outreach.
  • Use account-level activity and engagement data to create stage based audiences and personalize programs that will drive accounts to closed-won.
  • Eliminate less effective activities to ensure that you’re getting the highest ROI.
Britt Davies, VP of Marketing.@ Goverlan

Things have changed since we started targeting accounts, as opposed to just contacts. We’re generating 40-50 demo requests a week thanks to this happy marriage between our inbound and ABM program.

Britt Davies, VP of Marketing.@ Goverlan
Read their story
Hillary Carpio, Director of ABM

We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM.

Hillary Carpio, Director of ABM
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Maddy Seltzer, Account-Based Marketing Manager

Our more advanced ABM strategy aligned marketing programs to sales priorities by syncing laser-targeted marketing air cover prioritized for outreach by the sales team.

Maddy Seltzer, Account-Based Marketing Manager
Read their story
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Get started with RollWorks today

The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.