Product Snapshot: RollWorks Advertising

With access to over 90%+ of internet users across 2 million+ advertising publisher websites in addition to LinkedIn, Facebook and Instagram, RollWorks’ Display Advertising allows you to accurately reach more high-fit prospects and customers online. And, unlike other ABM vendors, we have our own proprietary DSP (demand side platform), which allows us to optimize our bidding algorithms and deliver cost-effective reach and engagement.

Using RollWorks’ Display Advertising you can:

• ID target audiences by using Machine Learning to combine fit, engagement, and intent data
• Target specific lists of high value accounts or contacts or re-engage high fit site visitors
• Dynamically personalize your ads at scale based on buyer’s journey stage changes
• Demonstrate BoFu impact and optimize performance using in-platform reporting