As a B2B marketing optimization platform, Hushly is constantly helping their customers measure the effectiveness of their programs. They recently took a look at traffic sources for the millions of sessions in 2020 across their hundreds of B2B customers, and the results might surprise you.
Join James Kessinger, CMO at Hushly, who will share an inside look at the data, and Jesse Miller, Head of Digital Marketing at RollWorks, who will bring his B2B advertising tips. They’ll show how account-based advertising stacks up, along with insights on go-to tactics like retargeting.
You’ll learn how to make the most of your B2B advertising programs, including:
- How personalization can take your programs to the next level
- Display and social advertising best practices
- Tips for driving more engagement from ads