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Beyond the Buy: Using ABM to keep and grow accounts

March 9, 2022

Securing the customer is just the first step. If you’re struggling with customer retention and keeping current customers engaged you’re not alone. 

Watch this on-demand webinar featuring SmartBug and RollWorks to learn creative and effective customer retention ABM strategies.

Topics discussed are: 
- Why ABM helps marketers retain customers more than traditional strategies
- 4 easy ABM strategies to keep customers engaged 
- Why you can’t just stop at retention - bonus tips to expand and get more value from an account

Previous Video
6 Proven Steps to Getting Started with ABM
6 Proven Steps to Getting Started with ABM

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How Okta achieved 24x higher opportunity creation rate using Bombora and RollWorks
How Okta achieved 24x higher opportunity creation rate using Bombora and RollWorks

Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to...

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