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6 Proven Steps to Getting Started with ABM

April 6, 2022

The ABM market is saturated with “strategy”, “thought leadership”, and “best practices” but missing concrete methods used to implement and realize value from ABM. This leaves many B2B marketers paralyzed - eager to implement the core tenants of ABM but unsure how to get started.

Join Jodi Cerretani, Sr. Director of Demand Gen at RollWorks, for a refreshing ABM session where we’ll skip the fluff strategy and get right into what steps you can take today to drive results tomorrow.

After this session, you'll be able to:

  • Execute three tried and proven ABM plays to drive quick wins
  • Understand the must-have ABM tech stack (and what you can skip)
  • Practice the number one secret to getting buy-in from sales this quarter
  • Leverage the copy-and-pastable ABM performance funnel
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From Insights To Action: Taking ABM Measurement To The Next Level
From Insights To Action: Taking ABM Measurement To The Next Level

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Beyond the Buy: Using ABM to keep and grow accounts
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