With the right tools and strategy, accounts researching considered purchases show a measurable and actionable intent to buy. Using this Intent Data along with Account-Based Marketing programs provides the ability to engage your target accounts researching topics related to your business across the web, even before they’ve engaged with you directly.
Join Vandana Mehra, Head of Product Marketing at RollWorks and Nirosha Methananda, VP of Marketing at Bombora as they share:
- What is intent data and why it’s so important
- 5 quick ways you can put Intent data into action (before the accounts go stale!)
- How you can activate Intent Data with the RollWorks Account-Based Platform