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5 Surprising ABM Facts all SMBs Need to Know

January 25, 2022

RollWorks and Forrester have teamed up to create a powerful report highlighting how SMBs can invest in ABM as an overall engagement strategy. When alignment between leadership, marketing, and sales, becomes a priority, the results deliver a target account strategy with improved lead conversion rates, better customer retention and overall sales efficiency.  

In this report you will learn: 

  • Common challenges B2B marketers face and how ABM strategies can help
  • How to focus your initial ABM strategies to maximize revenue efficiency
  • The effectiveness of personalization, especially in a work from home environment
  • And more...
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