The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

As if the world of marketing and sales doesn’t change rapidly enough, markets have thrown revenue teams yet another curveball. Downturn, deceleration, inflation, dare we go on? We know these terms aren’t just being thrown around in meetings or across the news — they’ve become a very real part of the day-to-day problems you’re now tasked to solve. 

And that’s why we’re here — to break down a clear list of things you can get ahead of today, to protect your revenue tomorrow

About the Author

Caroline Van Dyke, Content Lead

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

Follow on Linkedin More Content by Caroline Van Dyke, Content Lead
Previous Flipbook
Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns
Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns

A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way

Next Video
Masterclass: Must-Have Strategies to ABMify Growth
Masterclass: Must-Have Strategies to ABMify Growth

As revenue teams prepare for an economic downturn, one approach is standing out for its ability to deliver ...