N.A.W. (Not Another Webinar): How to Revive a Fatigued Channel + Fight Burnout

September 12, 2023 Caroline Van Dyke, Head of Content

More than half of marketers we've interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives?

We’re here to help you revive a fatigued channel and give your follow-up strategy a flash of inspiration. We’ll let you in on:

What the state of webinar burnout really is for marketers (hint: the majority of marketers we spoke to are really just in it for the recording)
Why the philosophy of ‘attendance is queen’ just won’t work in today’s climate and how to reframe your approach
Tips and tricks to break down webinar engagement to build topic-centric nurtures and sales follow-up that keeps conversations burning

Get your free copy.

About the Author

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.
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