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7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

January 19, 2022 Caroline Van Dyke, Head of Content

Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM.

And no, it doesn’t require an overhaul of what you’re already doing today. The simple truth is, with a few tweaks, you can ABMify your existing demand gen programs to see superior results, faster.

In our latest guide of ABMification, you’ll discover:

  • Untapped digital marketing hacks to level-up your targeting and reach
  • Quick and effective pivots to SDR follow-up for real pipeline impact
  • Secrets to unleash more qualified leads through sponsored content and webinar channels

About the Author

Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

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