Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report

Look, we’ve all heard the chatter about the death of MQLs in B2B marketing. So we asked  almost a thousand revenue leaders to get cold hard data. And the results are in: it's not true.

Two in three marketers agree MQLs aren’t dead — it’s just bad MQLs that should be. And your sales team? Two in three sellers say the era of dead leads ‘is never gonna happen’. 

Ready to see the 5 revenue revelations from our recent data? And more importantly, the 4 buying signals you can use to get high-quality leads, faster? Spoiler alert: form fills alone aren’t the primary signal to take action on!
 

About the Author

Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

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