Thanks for checking out our webinar

First Name
Last Name
You're opting in to RollWorks (a division of NextRoll, Inc.) marketing communications.
You can learn all about our data collection practices in our Privacy Notice and CCPA Notice at Collection.
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Enjoy the video!
Error - something went wrong!

The Ultimate Account-Based Demand Gen Map: Buying Stage, Channel, Offer, and KPI

November 2, 2020

As marketers, we all have the same fantasy: Pick a list of target accounts, send them all a demo request offer via the cheapest channel available and get 100% to book a meeting for < your average CPL.

But, we all know (or should know) this isn’t reality. In fact, data shows that 76% of your target accounts are unaware of you, which means you’ll need to do quite a bit more work before sending off that demo offer and not all channels (or KPIs) are appropriate.

Join Jodi Cerretani, RollWorks’ Sr. Director of Demand Gen, as she shares a straightforward prescription on how to effectively map your offers, channels, and KPIs based on target account buying stages. Specifically, you’ll learn:

  • How to use intent and engagement signals to group your target audience by stage
  • The best channels and offer to progress your accounts further down the funnel
  • The ultimate KPIs per buying stage and how much you should budget per outcome
Previous Video
No-Fail 2021: 3 Predictions to Win at ABM
No-Fail 2021: 3 Predictions to Win at ABM

Let's hope 2021 is a bit more predictable... Join Randi Barshack and Eric Wittlake of TOPO as they chat liv...

Next Video
9 Secrets to Identifying and Engaging High Intent Accounts
9 Secrets to Identifying and Engaging High Intent Accounts

Join NS1, RollWorks, and Bombora as they reveal 9 tried-and-proven secrets to identifying highest intent ac...

Close B2B deals faster with RollWorks