Snowflake: ABM From Startup To IPO (And Beyond)

April 12, 2023

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Snowflake is one of those tech success stories we all know about and envy: Startup to IPO in eight years, one of the largest software IPOs in history, $6.5B in total assets as of 2022, and the list goes on. But what you may not know is that behind that rocket-ship-like growth is a small but massively sophisticated ABM program, led by Snowflake’s Sr. Director of ABM, Hillary Carpio and ABM Manager, Andi Quilalang.

Watch this short session to get a behind-the-scenes look at the steps Andi and her team took in building inspirational ABM impact, including:

The 3 key elements required to get started the right way;
5 steps to take your ABM program from good to great; and
What’s next for Snowflake’s ABM program.

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