Snowflake is one of those tech success stories we all know about and envy: Startup to IPO in eight years, one of the largest software IPOs in history, $6.5B in total assets as of 2022, and the list goes on. But what you may not know is that behind that rocket-ship-like growth is a small but massively sophisticated ABM program, led by Snowflake’s Sr. Director of ABM, Hillary Carpio and ABM Manager, Andi Quilalang.
Watch this short session to get a behind-the-scenes look at the steps Andi and her team took in building inspirational ABM impact, including:
- The 3 key elements required to get started the right way;
- 5 steps to take your ABM program from good to great; and
- What’s next for Snowflake’s ABM program.