The Evolution of ABM and Next-Gen Digital Strategies

April 23, 2024

Discover how the digital marketing landscape is rapidly evolving, with Account-Based Marketing (ABM) at the forefront of this transformation. This on-demand webinar features a panel of seasoned revenue marketing experts from Act-On, Intellimize, NetLine, New Breed, and Vidyard, discussing the latest trends and innovations shaping ABM. Viewers will gain strategic insights into how ABM is becoming more integrated, data-driven, and customer-centric.

Key Takeaways:

  • ABM Evolution: Learn how ABM now leverages a wide range of digital channels for a cohesive omnichannel experience.
  • Data-Driven Strategies: Uncover how analytics, AI, and machine learning are revolutionizing ABM for targeted, personalized marketing efforts.
  • System Integration: Understand the importance of syncing ABM with broader marketing and sales ecosystems to boost efficiency and scalability.
  • Customer Focus: Explore methods to align ABM with customer experience to ensure meaningful and impactful campaigns.
  • Collaborative Dynamics: Discuss how to enhance collaboration between marketing and sales for optimal ABM performance.
  • Video Engagement: See how personalized video content can dramatically improve engagement and conversion rates in ABM campaigns.

This session is ideal for B2B digital marketers, ABM specialists, CMOs, and marketing leaders looking to enhance their ABM strategies and achieve a competitive advantage.

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